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Switch - How to change things when change is hard

This is one of the latest book I have read, Switch, by Chip Heath and Dan Heath.

The book talks about that human has two major psychological force – the rider (the rational mind) and the elephant (powerful emotions, heart).

Most often the mind and the heart disagree – and every time the heart/emotions/elephant will over power the rational [...]

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Top 5 articles I like about

I’ve read Malcolm Gladwell’s previous work also, the Tipping Point, Blink, Outliers, and so I was very excited to get a hand with the new book – What the Dog Saw.

Warning: Contains some Spoilers.

I was a little bit disapointed in this one, the collection of articles are originally written for the New Yorker.  I’m not [...]

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